Web Design & Development
Social Media Marketing & Management
Casting a Net with Social Media:
Four ways Social Media Marketing Can Help Your Business
Get the Word Out - Show customers and prospects who you are and what you can do for them. It’s great for brand awareness!
Increase Sales - Offer customers something terrific that they’ll share with their friends. Your promotions can go viral!
Improve Customer Service - Listen and respond to what your customers are saying about you and to you.
Build Trust Relationships - Social networking drives business today as the general store in the town square drove it back in the day.
For thousands of years, doing good business has been a lot about social networking. Happy customers told others about it,
and they told other people. Information and recommendations on great products spread by word-of-mouth.
Most of it used to happen in public gathering places, during drive-around sales calls, or fishing or playing baseball together.
Businesses were in touch with their customers and everyone knew each other - it's all about the relationships.
The World Wide Web created an entirely different way of being in touch, and practically instantaneous communications
around the world makes us all one big neighborhood.
Five years ago, it was enough to build an attractive, functional web site and promote it to the search engines.
That is still important, but Social Media Marketing has become a necessary part of any unified marketing strategy.
Today, we have specialized tools that leverage the internet to expand our social networking potential.
In 2010, there were 500 million Facebook users, 106 million Twitter users and 60 million LinkedIn users.
These numbers are still growing rapidly.
Social Media has changed the way people connect, discover and share information. Social media networks like Facebook,
Twitter, and LinkedIn are where social interactions take place today, and where you can build relationships with your customers.
Why? Because people want to buy goods and services from someone they trust and they are more likely to believe a trusted
third-party source as opposed to a brand or company source.
Social media networks like Facebook and Twitter allow users to "tell the world" what they think, like, use and want.
Their associates can "retweet" or send the message on to others, and many more people will receive it -
the potential for exposure is limitless!
Two-way communication also leads to customer engagement and collaboration, to improve products and services.
Optimizing your Social Web Presence by setting up a blog and accounts on Facebook, Twitter, LinkedIn, and YouTube is
essential for casting a net across the web and hauling in increased exposure and sales. As we approach the future,
the current list of heavy hitters in the social media universe will certainly be subject to change.